SKRB

Data Analytics Hub

Welcome to the SKRB Data Analytics Hub. These 25 guides cover essential methods, tools, and case studies that drive effective data insights—from Google Analytics and conversion funnels to predictive models and AI-powered reporting.

Introduction to Web Analytics

Learn the fundamentals of web analytics and how tracking user activity fuels smarter business decisions.

Google Analytics Basics

A beginner-friendly guide to setting up and using Google Analytics effectively.

Alternatives to Google Analytics

Explore privacy-focused and open-source analytics tools beyond Google Analytics.

Collecting Server Logs

Understand how server logs provide raw data for advanced analysis and monitoring.

Understanding Bounce Rate

Learn what bounce rate means and how it impacts your site’s performance.

Session Duration vs Time on Page

Dive into the differences and what these metrics reveal about user behavior.

Measuring Conversion Rates

Discover strategies for measuring and improving conversion rates effectively.

Heatmaps & Click Tracking

Visualize user engagement and uncover optimization opportunities with heatmaps.

Funnel Analysis Basics

Track and improve customer journeys with step-by-step funnel analysis.

Cohort Analysis

Segment users into groups to reveal retention patterns and behavior trends.

Real-Time Traffic Monitoring

See how live data tracking enhances decision-making for campaigns and troubleshooting.

Custom Analytics Dashboards

Build dashboards tailored to your KPIs and business goals.

Data Privacy Compliance

Ensure your analytics practices comply with GDPR, CCPA, and other regulations.

Analytics for SEO

Use analytics to uncover keyword opportunities and measure SEO performance.

Tracking User Behavior

Gain insight into user actions to optimize design and functionality.

Segmentation in Analytics

Learn the power of audience segmentation for deeper insights.

Data Visualization Tools

Explore tools that transform complex data into actionable visuals.

Tracking API Usage

Monitor API traffic and performance to maintain reliability.

Web Scraping Data

See how scraping data supports analytics and competitive research.

Automating Analytics Reports

Save time by automating reporting and recurring analytics tasks.

Predictive Analytics

Learn how predictive models forecast trends and outcomes.

AI in Web Analytics

Explore how artificial intelligence enhances analysis and personalization.

E-commerce Analytics Case Study

Discover how analytics improved an e-commerce store’s conversion rates.

SaaS Analytics Case Study

Learn how SaaS companies use analytics to drive growth and retention.

Future of Data Analytics

See what’s next for analytics, from AI to evolving data privacy laws.

Conclusion

The Data Analytics Hub equips you with practical knowledge and advanced techniques to track, interpret, and act on data. Whether you’re building dashboards, measuring conversions, or leveraging AI, these resources provide the foundation to excel in analytics.